The rolling record of the AI-search industry.
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A Semrush analysis of ChatGPT visibility across 50,000 brands finds most topics still have no clearly dominant brand, and argues AI visibility accrues at the topic level rather than to individual pages or keywords.
Via Semrush ↗ · Jul 20 · Semrush study — vendor-published
A critical survey of 45 studies frames GEO as a stochastic, partially observable pipeline spanning retrieval, citation, prominence and user behavior — not a single ranking task.
Via arXiv GEO ↗ · Jul 15 ·
A new arXiv paper outlines design principles for sites AI web agents can reliably read, act on, and decide with — machine readability, actionability, decision reliability.
Via arXiv GEO ↗ · Jul 13 ·