A Semrush analysis of ChatGPT visibility across 50,000 brands finds most topics still have no clearly dominant brand, and argues AI visibility accrues at the topic level rather than to individual pages or keywords.
Via Semrush ↗ · Jul 20 ·
Semrush study — vendor-published
Microsoft added four AI-performance capabilities in preview to Bing Webmaster Tools — Intents, Topics, Citation Share and Compare — extending its AI Performance reports toward citation-level visibility data.
Google's Search Central announced performance reporting for generative-AI search experiences in Search Console, giving sites first-party impression and click data for AI surfaces.
The user-agent string changed alongside the product's rebrand to Gemini Notebook — relevant to anyone managing AI-crawler access in robots.txt, per Search Engine Roundtable.