Anything Engine Optimization

The rolling record of the AI-search industry.

Edited by Joe Balewski

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Semrush · Jul 20 Semrush study — vendor-published

Semrush study: most ChatGPT topics have no dominant brand

A Semrush analysis of ChatGPT visibility across 50,000 brands finds most topics still have no clearly dominant brand, and argues AI visibility accrues at the topic level rather than to individual pages or keywords.

Via Semrush ↗

Posted to the wire July 20, 2026.