Amazon Ads pilots ChatGPT Ads buying through its DSP
Amazon Ads said it has partnered with OpenAI to let select U.S. advertisers buy ChatGPT Ads inventory through Amazon DSP, with Delta Vacations named as a pilot participant. Amazon manages the buying and campaign setup; OpenAI keeps control over how and where ads appear inside ChatGPT, per Amazon’s announcement. The companies gave no timeline for expanding beyond the U.S. pilot and named no other participating advertisers.
Why it matters: A second major buying platform for ChatGPT inventory, alongside OpenAI's own Ads Manager, signals OpenAI is opening distribution rather than keeping ad sales self-service-only.
Via Amazon Ads ↗ · Search Engine Land ↗
Posted to the wire September 10, 2026. Edited by Joe Balewski.