# Google Merchant Center AI Performance Insights adds new metrics

Published: 2026-09-09T13:03:09.531Z · Source: Search Engine Roundtable (https://www.seroundtable.com/google-merchant-center-ai-performance-new-42043.html)
Source date: 2026-09-09
Entities: google

Google has added three new sections to Merchant Center's AI Performance Insights report: AI Search Intent, showing how products match AI searches; AI Search Terms, recommending popular terms to add to product descriptions; and AI Attributes, flagging missing attributes for products appearing in AI searches. The report launched in July 2026 and began expanding to more regions earlier this month, per Search Engine Roundtable, which did not specify which regions received the expansion.

Why it matters: It's the first look merchants get at which AI search terms and product attributes actually surface their listings, at a moment when feed data — not ad copy — increasingly decides what AI shopping surfaces show.

## What this answers

**What new AI metrics did Google add to Merchant Center?**

Google added AI Search Intent, AI Search Terms, and AI Attributes to its Merchant Center AI Performance Insights report — showing merchants how their products match AI searches and which terms or attributes to add for visibility, per Search Engine Roundtable.

**When did Google's Merchant Center AI Performance Insights launch?**

It launched in July 2026 and began expanding to more regions in early September 2026, according to Search Engine Roundtable, which did not specify which regions.


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