# OpenAI tests ChatGPT ad format that opens an agent chat, not a website

Published: 2026-07-31T14:47:39.292Z · Source: Search Engine Roundtable (https://www.seroundtable.com/chatgpt-ads-business-agent-41801.html)
Source date: 2026-07-31
Flags: single-source — confirmation pending
Entities: openai, chatgpt

OpenAI is testing a new "Agent" campaign type in ChatGPT Ads Manager that sends users into a Business Agent conversation instead of to the advertiser's website, per Search Engine Roundtable. The agent is built from a profile OpenAI generates by scraping the business's site, and can draw on product feeds and MCP tools and capture leads through custom forms.

Why it matters: OpenAI is testing whether the ad click itself can become an agentic conversation, extending the same answer-engine logic to advertising.

## What this answers

**What is the Agent campaign type in ChatGPT Ads?**

It's a new OpenAI ad format, in testing, where clicking the ad opens a Business Agent conversation configured with the advertiser's context instead of loading their website.


Canonical: https://anythingengineoptimization.com/item/2026-07-31-openai-tests-chatgpt-ad-format-that-opens-an-agent-chat-not-a-website/
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