# Similarweb — the record

Traffic-intelligence vendor whose panels produce the beat's most-quoted scale figures — AI Overviews on 43% of searches, ChatGPT's 494 million users.

Similarweb's panels supply the beat's most-quoted scale figures. Its analysis put AI Overviews on 43% of Google searches in July 2026, up from 15% a year earlier, and counted AI Mode visits rising from 126 million in June 2025 to 279 million in May 2026; a separate report found 95% of ChatGPT's 494 million users also used Google in the same March-to-May window. Its Top 100 Media index underlies the finding that publishers spent an estimated $113 million on Google paid search in July 2026, up 274% over three years, with Forbes at $72.2 million as its organic traffic fell 26.7%. On the product side Similarweb added AI Ads to its Ad Intelligence product on August 13 — creatives and landing pages running inside ChatGPT, AI Mode and AI Overviews — and is building an agentic-commerce measurement product with NIQ. Methodology detail — panel size, geography, sampling — is thin on this record.

Also known as: https://www.similarweb.com/ · https://en.wikipedia.org/wiki/Similarweb · https://www.wikidata.org/wiki/Q17538813

- 2026-09-10: Publishers spent $113M on paid search as AI erodes traffic (https://anythingengineoptimization.com/item/2026-09-10-publishers-spent-113m-on-paid-search-as-ai-erodes-traffic/)
  Publishers in Similarweb's Top 100 Media index spent an estimated $113 million on Google paid search in July 2026, up 41% year over year and 274% over…
- 2026-09-03: NIQ and Similarweb launch AI shopping measurement tool (https://anythingengineoptimization.com/item/2026-09-03-niq-and-similarweb-launch-ai-shopping-measurement-tool/)
  NIQ and Similarweb are building an Agentic Commerce Measurement product that tracks AI-driven product discovery across ChatGPT, Gemini, Google AI Mode…
- 2026-08-27: What Google's AI Overviews opt-out does, and two things it does not (https://anythingengineoptimization.com/item/2026-08-27-what-google-s-ai-overviews-opt-out-does-and-two-things-it-does-not/)
  Google Search Console carries a Search generative AI control under Settings that takes a site out of AI Overviews, AI Mode and generative features in…
- 2026-08-16: Similarweb launches ad-tracking for ChatGPT and AI Mode (https://anythingengineoptimization.com/item/2026-08-16-similarweb-launches-ad-tracking-for-chatgpt-and-ai-mode/)
  Similarweb added AI Ads to its Ad Intelligence product on August 13, giving marketers visibility into actual ad creatives and landing pages running inside…
- 2026-07-30: Similarweb: 95% of ChatGPT users also search on Google (https://anythingengineoptimization.com/item/2026-07-30-similarweb-95-of-chatgpt-users-also-search-on-google/)
  A new Similarweb report finds 95% of ChatGPT's 494 million users also used Google during the same March-to-May 2026 span, per Search Engine Journal…
- 2026-07-27: AI Overviews now appear in 43% of Google searches, up from 15% (https://anythingengineoptimization.com/item/2026-07-27-ai-overviews-now-appear-in-43-of-google-searches-up-from-15/)
  AI Overviews surfaced in 43% of Google searches, up from 15% a year earlier, according to a Similarweb analysis reported by TechCrunch.

Canonical: https://anythingengineoptimization.com/entity/similarweb/
From Anything Engine Optimization (AEO Wire) — https://anythingengineoptimization.com/entity/