# Peec AI — the record

AI-visibility startup whose research — brand-name valence, OpenAI's Labrador index — and features, now including GA4 referral attribution, keep landing on the wire.

Four items. Peec AI's research found AI assistants describe brands more positively when the brand's name scores higher on a human word-valence scale, across 904 companies, and its Tomek Rudzki reported OpenAI's in-house retrieval index, internally named Labrador, with separate vertical indexes — while ChatGPT still leans on Google and Bing. On product, Peec launched AI referrals, tying ChatGPT, Claude, Gemini, Perplexity and Copilot sessions to GA4 conversions and revenue by assistant, landing page, country and device. Its tool was also the instrument behind Ten Speed's finding that product pages draw 24.1% of B2B evaluation-stage citations.

Also known as: https://peec.ai/

- 2026-09-11: Peec AI launches AI referrals to track chatbot conversions (https://anythingengineoptimization.com/item/2026-09-11-peec-ai-launches-ai-referrals-to-track-chatbot-conversions/)
  Peec AI launched AI referrals, a feature that connects to Google Analytics 4 to show sessions, conversions, and revenue from AI-assistant traffic — broken…
- 2026-09-04: ChatGPT's in-house search index still leans on Google, Bing (https://anythingengineoptimization.com/item/2026-09-04-chatgpt-s-in-house-search-index-still-leans-on-google-bing/)
  Peec AI's Tomek Rudzki reports that OpenAI has built its own retrieval index, internally named Labrador, spanning separate vertical indexes for web pages…
- 2026-08-11: Study: AI assistants favor brands with better-sounding names (https://anythingengineoptimization.com/item/2026-08-11-study-ai-assistants-favor-brands-with-better-sounding-names/)
  AI assistants including ChatGPT, Gemini, Google AI Overviews, AI Mode and Microsoft Copilot described real brands more positively when their names scored…

Canonical: https://anythingengineoptimization.com/entity/peec/
From Anything Engine Optimization (AEO Wire) — https://anythingengineoptimization.com/entity/